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Here at IF creative we don’t believe in one off projects and a farewell handshake, we believe in creating long lasting relationships with all of our clients to ensure the project thrives from the very beginning.
Pure Drug Safety is a pharmaceutical company, providing pharmacovigilance and regulatory services for suppliers of new medicines and products. They are based in the UK with operations spanning throughout Europe, the Middle East and the USA.
The company was founded over ten years ago and during that time, the company services and ethos had adapted and grown. They had reached a point where their old brand image no longer suited their requirements.
After meeting with us and discussing their industry and their aims, we completely overhauled their visual style and gave them a fresh new brand that better expressed who they are.
With this highly specific industry and audience it was very important to find the right tone of voice in the design and brand. Their old company logo and brand image had quite an unclear message, so we chose to focus on typography and colour.
Pure Drug Safety communicates directly with people in the clinical and pharmaceutical sector so it was important that our designs appealed to and reflected this sector.
Pure Drug Safety needed a design solution to emphasize the serious nature of their role in the pharmaceutical industry, while updating the whole look and feel of their current branding.
A delicate colour palette, combined with white space and beautifully striking imagery allowed the company to move to the next level and stand out amongst their many, and now jealous, competitors.