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Here at IF creative we don’t believe in one off projects and a farewell handshake, we believe in creating long lasting relationships with all of our clients to ensure the project thrives from the very beginning.
The Nottingham Post newspaper went through a complete overhaul of it’s content and image. In recent years, news media has gone through a drastic evolution, with the dominance of digital technology and publishing; readers were changing how they stayed up-to-date with current affairs.
We were approached by the newspaper to create an advertising campaign, with the aim to raise awareness about the redesign and revamp of the Nottingham Post.
Over approximately six months we ran several campaigns to generate interest and excitement about the new style for the paper.
The main focus was to get attention of Nottingham readers. There are two primary demographics; professionals and commuters who work in central Nottingham and readers in suburban areas of Nottingham.
The goal was to raise awareness of the Nottingham Post and promote their updated format. We aimed to generate excitement about the re-launch and increase reader engagement.
The campaigns ran in stages, each carrying a different message and information about the re-launch. The campaigns were extremely well received by the public and helped to increase readership of the Nottingham Post newspaper.