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Here at IF creative we don’t believe in one off projects and a farewell handshake, we believe in creating long lasting relationships with all of our clients to ensure the project thrives from the very beginning.
LoveDIY was a brand new DIY supply shop launching into the marketplace. Based in Lincolnshire, they were initially launching as a paint supplier but quickly expanded their market to include a wide range of DIY material.
The focus was online sales and they needed a brand and identity to set their company up with. When they first approached us they hadn’t yet decided a name for the company, so we were involved in the full development of their company image.
After a great deal of research and discussion we proposed the name “LoveDIY”. The idea behind this name was to make DIY seem less daunting to people and something to be embraced and enjoyed.
With this DIY brand, we didn't want to alienate the female audience, as is the tendency with DIY companies. Instead we wanted to welcome this demographic.
The aim was to brand LoveDIY so that it really stood out in an already saturated marketplace.
The LoveDIY brand has a clear and strong message that is appealing the both men and women.