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Here at IF creative we don’t believe in one off projects and a farewell handshake, we believe in creating long lasting relationships with all of our clients to ensure the project thrives from the very beginning.
John Brash is one of the UK’s leading manufacturers of commercial anti-slip decking. Based in Gainsborough, Lincolnshire, they have been operating for over 100 years and have a huge amount of expertise in the timber industry.
John Brash manufacture a wide range of decking and wanted to create an advertising campaign to communicate the products they have to offer and the benefits of their products over their competitors.
We developed a concept based on the product strengths, applying this to a full advertising campaign and associated marketing material.
The main audiences for John Brash are contractors and specifiers, as well as the end client. Each of whom would be involved in the decision making process and influence the decision to purchase.
The goal was to communicate the key selling points of John Brash decking, focusing on their anti-slip features and benefits.
Focusing on the benefits such as durability, anti-slip and strength, we developed a unique concept for John Brash and their decking product.
John Brash have since seen a significant increase in sales of their products.