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Here at IF creative we don’t believe in one off projects and a farewell handshake, we believe in creating long lasting relationships with all of our clients to ensure the project thrives from the very beginning.
We designed and printed a stepped fan card to be used on exhibition stands to help explain how the IEMA membership levels work and how you can benefit by joining and developing yourself. The design was printed on the IEMA corporate Cyclus Offset paper stock.
The main audience for IEMA are business professionals and corporations. They have a strong focus on the education sector and wanted to educate individuals on the importance of sustainable business practises.
Overall it was important to establish the new IEMA brand in a visually engaging corporate style. The varied colour palette was put to use to create a section hierarchy throughout the skills map.
The skills map went down very well with members, allowing them to navigate through the document with the greatest of ease. The colour coding combined with the stepped tabs allowed users to jump to their specific section.