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Here at IF creative we don’t believe in one off projects and a farewell handshake, we believe in creating long lasting relationships with all of our clients to ensure the project thrives from the very beginning.
Now this one could sound a little odd to start, but please bear with me on this!
White space is a valuable commodity. It is as valuable, sometimes more so, as the content you’re including. You may be wondering if I’ve lost my mind, but trust me I haven’t!
So many times people just don’t know when to stop. People get so carried away with saying everything they don’t take a step back and look at what is in front of them. You know the phrase “less is more”, but when you’re working with designers or with your agency please listen to them when they say there is too much going on.
You really need to leave clean space around copy or images, as an over-filled page is difficult for the eye to navigate. Space helps create a narrative order to content. Filling the page will kill the design you’re paying to be created.
Exhibition stands are a great example of how white space is often not utilized. I have over 25 years experience in stands and events, and having spent so many times looking around shows I’ve seen stands filled to the extreme. People would never walk onto those stands, as they would feel trapped amongst all that content. Trust me if people can’t see an easy way on and off a stand they will walk straight passed!
Believe me less really is more. Make people feel that there is space to walk on and around. Leave the edges open and accessible to be more welcoming. I realise you may have paid a lot of money for your stand space and you want the most out of it, but please don’t fill it thinking your getting more for your money. Listen to your designer.