How can we help?
Here at IF creative we don’t believe in one off projects and a farewell handshake, we believe in creating long lasting relationships with all of our clients to ensure the project thrives from the very beginning.
If you have a product you want to get into the market place, have researched that it has a place and there is a need for it then your first point would be to find your audience. Who is the person responsible for the purchasing decision? This is the person you wish to approach and get their attention.
The brand needs to have a connection to the product. If it’s an umbrella brand it needs a corporate feel; something that carries strength and confidence. What do you want the culture of your business to be portrayed as? Is your company a fun business, super reliable, experts in innovation? All these quality’s need to be within the branding and choosing various elements and balancing them is crucial. When considering colour it maybe in fashion now but not in six months so choice carefully.
Ask yourself the questions that the consumer will ask. What will this product do for me? How will it improve my day? If your product is a cold drink words like fresh, cool and refreshing would fit perfectly. Always think of the trigger points of the branding and sale.
First approach to the buyers:
You will need a well written description of the product that can grab peoples attention very quickly. It may be that trade shows are the best route to market where buyer attend to find suppliers of new cutting edge products. There are so many shows but there will be one for that particular sector, you just need to do your research. If budgets are small you could approach other exhibitors to have just a small area of their stand if there is some connection between your product and theirs.
Create a list of all the companies and organisations that have the need for your new product or if it will improve there current status. Write them a letter but try to ring them first as at this stage you can mention the letter is in the post. That way at least they’re aware it’s coming and will keep an eye out for it. The letter needs to be impressive as this really will be make a first impression to remember. Some buyers are price sensitive, some rely on quality, others maybe time frame so try for a meeting face to face or send a sample. The face to face is always the best way but buyers are approached everyday and it’s a case of weeding out the wheat from the chaff for them.
You need to instil confidence in them not just about the product but the business behind it. They want to know if they order from your business that you will be reliable now and in the future.
Remember to be prepared for knock backs. No one got their product out there without a battle and persistence is key. Always listen to feedback and take it on board. This may be the difference in winning your first order.