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Here at IF creative we don’t believe in one off projects and a farewell handshake, we believe in creating long lasting relationships with all of our clients to ensure the project thrives from the very beginning.
ABC Electrification was formed by three companies; Alstom, Babcock and Costain. These companies came together to form one business that can handle the large-scale electrification contracts across the UK.
The company was formed to address these specific projects and had contracts in place before the business was officially formed. This meant when ABC began they hit the ground running as an organisation and very quickly needed to establish a corporate identity and supporting material.
We worked closely with ABC Electrification and against tight deadlines, help ABC form their brand new brand.
ABC Electrification was formed to work on large-scale railway electrification projects. Their main projects came from government bodies, so it was important that the organisation had a very professional and corporate appeal.
The goal was to quickly establish ABC Electrification as a leading organisation in the railway and engineering sectors. Their brand needed to portray a clear message, be recognisable and represent the three companies that had come together to form it.
Since it's formation, ABC has gone from strength to strength. It has rapidly expanded and very quickly come to the forefront of the railway industry.